Ateneo Branding for University Units and Collaborators

ABOUT ATENEO DE MANILA

The Ateneo de Manila badge incorporates the University seal and the name ATENEO in fixed, standardized configurations. The badge is designed for informal communications that officially represent the university, and for institutional partnerships.

University offices and administrators may use the badge in public communications. Faculty, staff, and professionals may use the badge in the course of teaching or in their work. Students may only use the badge when representing the university in competitions and important public events.

The badge may not be used in apparel and uniforms. All employee uniforms must be coordinated with University Human Resources Operations and Shared Services (UHROSS). All student uniforms and apparel must be coordinated with and procured via A Shop.

The use of the badge in merchandise is restricted. Please consult the University Marketing and Communications for these matters.

The images below are high resolution transparent PNG files, which are sufficient for most digital and print applications. Specialized versions and files, such as vector and monochrome are not downloadable, but provided by UMCO to authorized users on a case to case basis. Detailed guidelines are available to authorized users at branding.ateneo.edu.

Badges for white and light backgrounds

These Ateneo badges are for white or lighter backgrounds. In general, you may use these for backgrounds brighter than 30% gray. They may be put on top of gradients or subtle textures, but avoid placing them on busy images and graphics, and always choose the version which is most legible. Please make sure the seal is at least ½” in diameter on screen or on the printed page when using the badge, although ¾” and larger is recommended.

Badges for darker backgrounds

These Ateneo badges are for medium colored to dark backgrounds. In general, you may use these for backgrounds darker than 30% gray. They may be put on top of gradients or subtle textures, but avoid placing them on busy images and graphics, and always choose the version which is most legible. Please make sure the seal is at least ½” in diameter on screen or on the printed page when using the badge, although ¾” and larger is recommended.

ABOUT ATENEO DE MANILA