Family Business Conference Built for Legacy: Family and Business Continuity Through Generations

We invite you to BUILT FOR LEGACY: Family and Business Continuity Through Generations, family business conference. Featuring experts in family business, this conference lets you discover what makes a working family team succeed from this generation to the next.

Join us at:
bai Hotel Cebu, Mandaue City
November 25-26, 2025
8:30 AM – 5:00 PM

Early bird promo is only until November 7!

Register now: https://go.ateneo.edu/BuiltForLegacy

#AFBDC #AteneoFamBiz #BuiltForLegacy #FamilyBusinessConference

ABOUT THE EVENT
 

How do we motivate the next generation to continue the business? What can we do to bridge the generation gap? Is it possible to sustain relationships as a working family team?
From strengthening the roots to nurturing the next generation, discover valuable insights, lessons, and tested approaches to family, business, and everything in between from industry experts. Learn how you can grow together as a family business-today- and long into the future.
 

TOPICS

STRENGTHENING THE ROOTS: Explore what empowers our business: healthy family relationships, shared values, professionalization and governance.
BRIDGING GENERATIONS: Find understanding between different generations, both at home and at work.
DEVELOPING THE NEXT LEADERSHIP: Discover how to hone the next generation’s talent and commitment; and
PASSING ON THE TORCH: Prepare the family and business to carry on the legacy through the generations.
 

SPEAKERS

Pilar U. Tolentino, Ph.D.
The current Director of the Ateneo Family Business Development Center, Dr. Tolentino is a seasoned educator, consultant, and thought leader in the field of family business and leadership. Her deep expertise in business successions, family dynamics, professionalization, and governance has guided numerous families towards sustainable success.
Dr. Tolentino is an Assistant Professor if the John Gokongwei School of Management where she teaches Family Business Management and Leadership, Strategic Management, and International Business and Trade.

Emerald ‘Erald; Ilac, Ph.D.
As the current Head of Research of the Ateneo Family Business Development Center, Dr. Ilac is a respected scholar in the field of multi-generational human resource management, organization development, and business leadership. He leads the development of the Center’s high-impact family business research and knowledge building.
Dr. Ilac’s consultancy work is founded on his extensive study of multi-generational work and leadership dynamics. He is also an Associate Professor and the Program Director of PhD in Leadership Program of the John Gokongwei of Management.

Melissa ‘Miel’ Reyes, Ph.D.
With more than 30 years of work experience in training and organization development, Dr. Reyes is a n expert leadership trainer. A training program designer and facilitator, she helps develop leadership, team, and organizational skills within family businesses, government and non-government organizations, and local and multi-national corporations.

Dr. Reyes is a part-time faculty member or the Graduate School of Psychology of the Ateneo de Manila University where she teaches organizational psychology, organization development and human resource management.

REGISTRATION

Early Bird: Php 17,000.00 until Nov 7 only
Early Bird 4+1: Php 68,000 until Nov 7 only
Regular: Php 22,000.00
Regular 4+1: Php 88,000.00

What’s Included: Conference access and materials, certificate of participation, lunch and refreshments, giveaways, and of course, opportunities for networking.

Register Here: https://go.ateneo.edu/BuiltForLegacy

For Inquiries: Email fbdc.jgsom@ateneo.edu or Call +632 8928 3503