Don’t just watch the future of technology, communication and marketing unfold from the sides. Be its driving force. The BS Communications Technology Management (BS COMTECH) is an interdisciplinary program that blends management insight with human-centered innovation and technological fluency.
More than just a communication and technology program, BS COMTECH combines creativity, tech and purpose. The program’s courses in communication, information technology and marketing are all grounded in JGSOM’s strong management foundation.
Once they complete BS COMTECH, graduates will be well-positioned to become strategic storytellers, digital innovators, and brand builders in an increasingly connected world.
What sets the BS COMTECH graduate apart?
The BS COMTECH program equips students with both creative and technical proficiency – preparing them to thrive in today’s rapidly evolving, tech-enabled business environment.
Graduates emerge as well-rounded professionals destined for management roles in creative and technology-enabled industries including (but not limited to) digital commerce, marketing, communications, media, advertising, and information technology.
Where Leadership Meets Tech BS COMTECH is designed for students with a strong interest in communication, technology, and marketing – particularly in disciplines where these topics intersect with digital transformation and human-centered management.
Through the integration of user insights, data analytics, and design thinking, BS COMTECH students learn to create innovative customer experience, and human-centered solutions to complex challenges.
Aligned with current and emerging industry needs The BS COMTECH curriculum is aligned with current and emerging industry needs, locally and globally, thanks to new subjects including (but not limited to) Innovation Management, Human-Centered Design, Coding Essentials, and updated IT-related courses. BS COMTECH graduates enter the business world prepared to handle jobs that actually exist today.
BS COMTECH Graduates' Career Prospects
A BS COMTECH graduate enters the job market fully prepared for leadership roles in marketing, technology, communication, and management. You’ll be ready to implement creative, technical, and managerial processes to drive impact in any of the following roles:
Digital Media & Technology
UX / UI Strategist bridging marketing insights with user experience design
E-commerce Manager overseeing online sales strategy, customer engagement, and digital operations
Digital Insights Analyst using consumer and campaign data to guide decision-making
Marketing, Branding, and Advertising
Brand Social Media Manager managing platform-specific strategies, content, and analytics to grow engagement
Content Strategist planning and optimizing multimedia content ecosystems aligned with audience insights
Growth Marketing Manager using data models, A/B testing, and automation tools to boost customer acquisition
Social Commerce Manager driving online sales by integrating social media, content, and customer engagement to convert followers into buyers across digital platforms
Corporate Communications & Public Relations
Corporate Communications Manager crafting messaging that reflects brand and business goals
Public Relations Officer building relationships with media and stakeholders to manage reputation
Crisis Communications Specialist managing brand response in high-pressure situations
KOL Strategist managing relationships and strategies with key opinion leaders to drive brand credibility, influence audiences, and amplify campaigns through trusted voices.
Media, Entertainment & Content
Producer / Content Director overseeing multimedia storytelling for broadcast or online platforms
BS COMTECH graduates should be able to creatively communicate ideas, rooted from management and communications theory with the use of current digital tools
Program Learning Outcomes
We expect BS COMTECH students to achieve the following Program-level outcomes within four years:
Develop proficiency in the tools and principles necessary in the fields of communication, technology, marketing, and management
Use creative thinking and human-centered management principles to address business problems.
Demonstrate effective communication in teams and with different stakeholders
Synthesize user insights and design thinking to develop creative solutions that respond to complex human-centered challenges
JGSOM Outcomes As a member of the John Gokongwei School of Management, the BS COMTECH Program also promotes the following School-level outcomes:
Develop a global perspective for use in nation-building
Solve business problems using interdisciplinary, analytical, and sustainable approaches
Develop innovative business models through the use of interdisciplinary, analytical, and sustainable approaches
Demonstrate commitment to personal moral and ethical standards
Demonstrate an understanding of transformative service leadership principles
Admission and Shifting Requirements
Incoming Freshmen and Transferees
Students from any senior high school strand may be accepted
Shiftees
Grade Requirements
at least 2.25 cumulative QPI
no F in quantitative subjects
Other Requirements
Shifting Application Form
Copy of grades and IPS from AISIS
Interview with the Program Director
Retention Requirements
BS CTM Curriculum ver 2020
End of Sophomore Year:
Minimum QPI of 2.17 in DECSC 25, MATH 30.13, MATH 30.14, ITMGT20, ACCT 115, COMM 20.03, MSYS 25, COMM 26, CSCI 130, LLAW 113, and QUANT 30
End of Junior Year, 1st Semester:
DECSC 25, MATH 30.13, MATH 30.14, ITMGT20, ACCT 115, COMM 20.03, MSYS 25, COMM 26, CSCI 130, QUANT 30, LLAW 113, ECON 110, COMM 27, FINN 115, LLAW 116, and MKTG 111
See the Retention Requirements and Guidelines file (under Curriculum section downloads) for more details.
Home Organization
The Ateneo Association for Communications Technology Management (ACTM) is the home organization for BS Communications Technology Management students of the Ateneo de Manila University. Powered by its members, Ateneo ACTM builds a community of Integrated Marketing Communications experts that advocate strategic planning and creativity in business. In Ateneo ACTM, not only do its members find a home, but they are constantly driven to move beyond ideas in everything else that they do.
You may visit their website and social media accounts for more information:
http://www.ateneoactm.org
http://www.facebook.com/AteneoACTM
http://twitter.com/AteneoACTM
