Courses

LLAW 111
BUSINESS LAW AND TAXATION
3 units
In this course, students are introduced to basic business law concepts of Obligations and Contracts as well as common business transactions entered into such as sales, lease, loan and mortgage, donation, and the like. The students are shown that these business transactions have tax and ethical consequences. Thereafter they are to appreciate and compute relevant taxes depending on the transaction.

LLAW 113
OBLIGATIONS AND CONTRACTS
3 units
This course is an in-depth study of the nature, kinds, and effects of obligations and their extinguishments; contracts, their requisite, form, and interpretation; and defective contracts, quasi-contracts, natural obligations, and estoppel.

LLAW 113.03
LAW ON BUSINESS TRANSACTION
3 units
Prerequisite: LLAW 111 or LLAW 113
This course is an introduction to basic concepts in the laws pertinent to the practical nuances of checks, mortgages, loans, pledges, agency contracts, lease agreements, and sales in order for future managers to be guided accordingly in their day-to-day business activities.

LLAW 113.04
RETAIL TRADE LAWS AND CONSUMER ACT
3 units
Prerequisite: LLAW 111 or LLAW 113
This course is the study of the Republic Act No. 8767, otherwise known as the Retails Trade Liberalization Act, and its amendments, if any, and of the various consumer protection laws and regulations. This course deals with the study on the specific details of the laws on attracting potential investors in the retail industry in the Philippines and protecting consumer welfare. Emphasis is on how these laws impact local retailers particularly as regards consumer rights.

LLAW 114
LAW ON BUSINESS ORGANIZATIONS
3 units
Prerequisite: LLAW 111 or LLAW 113
This course is an introduction to the basic laws in organizing a business; the SEC rules on businesses and securities; and the concepts of intellectual property, the protection it guarantees, and the actions involved therein.

LLAW 114.03
BUSINESS PROTECTION LAW
3 units
Prerequisite: LLAW 111 or LLAW 113
An introduction to the basic provisions of property rights, their classification, acquisition, and ownership. The course includes the study of the intellectual property law, the protection it guarantees, and the actions and remedies involved therein such as those arising from unfair competition, false designation of origin, or false description.

LLAW 115
LAW ON TAXATION
3 units
Prerequisite: LLAW 111 or LLAW 113
This course introduces the basic principles of taxation, specifically the common provisions on income tax, value added tax, excise tax, estate tax, documentary tax, capital gains tax, and donor's tax; rudimentary strategies in tax sheltering and minimization of tax assessments; and rudimentary tax calculations.

LLAW 115.03
TAXATION II
3 units
Prerequisite: LLAW 115
This course studies the fundamental concepts and principles of income taxation, estate and gift taxation, VAT, and other forms of taxation; and the computation and procedural requirements thereof. Topics include remedies available to the government and the taxpayer, compliance requirements and statutory offenses, and penalties.

LLAW 115.04
LAW ON BUSINESS AND TRANSFER TAXATION
3 units
Prerequisites: LLAW 115
The course aims to provide students with an overview of laws and revenue regulations related to the percentage taxes that businesses regularly pay, including the various kinds of transfer taxes. This course thus helps students recall and expand their knowledge on Income Taxation. Court case studies and tax computations are used to deepen their understanding of the nature of these transactions.

LLAW 116
LABOR LAW AND SOCIAL LEGISLATION
3 units
Prerequisite: LLAW 111 or LLAW 113
This course is an introduction to the basic principles in labor laws and the dynamics involved in labor legislation to effect societal change, as well as techniques in negotiating and bargaining with employees and labor unions.

LLAW 116.03
LABOR (HR RELATIONS) LAW
3 units
This course is a study of employer-employee relations as defined, governed, and regulated by the Labor Code, including cases decided by the Supreme Court. The course borrows from economics, political science, and other social science disciplines.

LLAW 117
FAMILY LAW
3 units
Prerequisite: LLAW 111 or LLAW 113
This course examines the statutory provisions on persons and family relations as contained in the preliminary and human relations chapter of the Civil Code of the Philippines and the Family Code. Topics include property relations between spouses, paternity and filiations, adoption, and support and emancipation.

LLAW 118
CRIMINAL LAW
3 units
Prerequisite: LLAW 111 or LLAW 113
This course is a survey of the system of penal statutes, including the salient provisions of the Revised Penal Code, the Child and Youth Welfare Code as it relates to juvenile delinquents, and the Recent Probation Law, among others.

LLAW 119
TORTS AND DAMAGES
3 units
Prerequisite: LLAW 111 or LLAW 113
This course studies the basic concepts concerning quasi-delicts (torts) and their effect on business and personal dealings. Topics include negligence, obligations and liabilities arising from human relations, nuisance and interference in contractual relations, and the concept of civil damages. Supreme Court decisions are examined.

LLAW 120
DEVELOPMENT LAW
3 units
Prerequisite: LLAW 111 or LLAW 113
This course is an alternative approach to law and the use of legal resources as a tool for societal change. Students analyze the situation, laws, and executive policies relating to the Philippine base sectors of labor, agrarian workers, urban poor, women, youth, and students.

LLAW 121
CONTEMPORARY ISSUES IN PHILIPPINE CONSTITUTIONAL LAW
3 units
This course is a study of the Constitution as applied to daily human activity, with particular emphasis on the relevance of constitutional concepts to current issues.

LLAW 122
GOVERNMENT SERVICE AND PUBLIC ADMINISTRATION
3 units
This course highlights the various roles that graduates can assume in government service using the framework of the Philippine government and its need for highly qualified and motivated individuals. Topics include the structure of government, the Office of the President, and economic planning.

LLAW 123
ENVIRONMENTAL AND SUSTAINABILITY LAWS
3 units
This course surveys Philippine environmental and sustainability laws. International treaties acceded to by the Philippines are discussed to foster awareness that legal issues on the environment and sustainability are a global concern. It introduces the student to procedural laws that can be utilized in being a proactive and responsible stakeholder of the global environment.

LLAW 123.03
PHILIPPINE LAWS ON SUSTAINABILITY AND INNOVATION
3 units
The course provides an overview of laws and executive issuances that mandate the integration of sustainable development in business, e.g., environmental, labor, and intellectual property laws. This also discusses significant court decisions that interpret the laws and lay down legal doctrines on the matter, as well as case studies on innovative and strategic compliance with the laws that enhance the brand and reputation of the organization.

LLAW 124.03
PUBLIC INTERNATIONAL LAW
3 units
Prerequisite: LLAW 111 or LLAW 113
This course introduces the principles governing the relationship between states and international legal persons like the United Nations. Topics include the nature of international law and the concept of an international legal person, the relationship between international and municipal law, and issues concerning developing countries.

LLAW 124.05
EUROPEAN BUSINESS LAW
3 units
This course studies the business-related legal environment in the European Union with an overview of the world trading system, and a discussion of significant areas of European business law and policy within the context of the European trading system.

LLAW 126
HOSPITALITY BUSINESS LAW
3 units
This course is an introduction to and overview of the different civil, commercial, and labor laws that have ethical and legal significance to the business of hospitality and/or restaurant management. It includes a discussion of the different business vehicles available to the owner, manager, and entrepreneur. The course study is complemented by simulation exercises of potential legal scenarios to develop the student's ethical and legal appreciation and understanding of the essential business and commercial laws connected and applicable to hospitality and restaurant management.

LLAW 180
SPECIAL TOPICS IN LAW
3 units
Prerequisite: LLAW 111 or LLAW 113
This course discusses special topics in law that are emerging or of current importance and relevance.

LLAW 180.03
SPECIAL TOPICS IN LAW: LAW FOR ART'S SAKE
3 units
This course is an introduction to the Copyright Law provisions of the Philippine Intellectual Property Code and the mode of enforcing such provisions through contracts and administrative and criminal actions.

LLAW 180.04
SPECIAL TOPICS IN LAW: LAW ON MEDIA AND THE ARTS
3 units
This course discusses the legal principles governing the constitutional guarantee of Freedom of Expression. Topics include various laws and regulations on the responsible exercise of this right and the utilization of media, forms of expression and the arts, including acceptable and legal forms of expression.

LLAW 180.05
SPECIAL TOPICS IN LAW: BUSINESS ETHICS AND LAW
3 units
This course prepares students for various ethical and legal challenges that may be encountered outside the university. The main ethical problem could be the conflict between the pursuit of profit and the adherence to ethical principles and values. A legalistic point of view is adopted in the discussion of ethical problems. Discussion of ethical theories helps illustrate differences in moral perspective. Awareness of what is morally right and also of what is legally right is then created. Throughout the discussion of the various ethical issues, the state of the law as regards these issues is thoroughly explained.

LLAW 190
LAW SEMINAR
3 units
This course examines special topics in law that are emerging or of current importance and relevance.

LLAW 192
LEGAL RESEARCH
3 units
This course is an introduction to the fundamentals of legal research and includes a discussion of the different sources of law and jurisprudence. The study of legal research enables a better understanding of legal issues in various business situations.

LLAW 199
LEGAL MANAGEMENT THESIS
3 units
Prerequisites: FINN 113, MKTG 111, OPMAN 120
This course is a thesis course that allows students to integrate the knowledge gained from all the subjects taken in the various disciplines under the Legal Management Program. Students work under close faculty supervision to design and implement a major project, with special emphasis on hands-on projects.

MKTG 111
MARKETING MANAGEMENT
3 units
This is a management course that puts emphasis on a marketing-oriented view of business. It highlights the importance of using marketing research to understand consumer needs and illustrates how product development, pricing, distribution, and promotional activities work together as influences on consumer behavior.

MKTG 111.03
ENTREPRENEURIAL MARKETING (MGMT)
3 units
Through this course, the management student learns to identify consumer needs, to satisfy these needs in the form of entrepreneurial products or services, to quantify the risks of offering these new products or services to the market, and to evaluate the resulting projects in terms of societal priorities and well-being of the larger community.

MKTG 111.04
ENTREPRENEURIAL MARKETING (MAC)
3 units
Through this course, the Management of Applied Chemistry student learns to identify consumer needs, to satisfy these needs in the form of entrepreneurial chemistry-based products, to quantify the risks of offering these new products to the market, and to evaluate the resulting projects in terms of societal priorities and well-being of the larger community.

MKTG 111.30
INTERMEDIATE MARKETING
3 units
Through this course, the student of Restaurant Entrepreneurship learns to identify consumer needs, to satisfy these needs in the form of entrepreneurial products or services in the restaurant industry, to quantify the risks of offering these new products or services to the market, and to evaluate the resulting projects in terms of societal priorities and well-being of the larger community.

MKTG 113
MARKETING COMMUNICATIONS
3 units
Prerequisite: MKTG 111, MKTG 111.03, MKTG 111.04, or MKTG 111.30
This course introduces marketing communications as part of a company's integrated marketing communications (MarCom) program. Topics include the communications cycle, the nature and function of each tool in the MarCom process, and planning and implementing an integrated MarCom program in the Philippines.

MKTG 113.03
ADVERTISING MANAGEMENT
3 units
Prerequisite: MKTG 111, MKTG 111.03, MKTG 111.04, or MKTG 111.30
This course is an introduction to advertising from the point of view of account management within the advertising agency, examining the roles played by the different departments of an agency and the related segment of the advertising industry.

MKTG 113.04
MARKETING COMMUNICATION IN AN ASIAN CONTEXT
3 units
Prerequisite: MKTG 111, MKTG 111.03, MKTG 111.04, or MKTG 111.30
This course introduces integrated marketing communications (IMC) and the role it plays in achieving brand marketing objectives and in delivering a distinct, consistent, and compelling message about the company and its products. The course takes an Asian perspective, using Asian IMC campaigns as case studies.

MKTG 116
DIRECT MARKETING
3 units
Prerequisite: MKTG 111, MKTG 111.03, MKTG 111.04, or MKTG 111.30
This course studies the basics of marketing products and services directly to the target market through the use of databases, mailing lists, and direct response techniques through the media, including a study of techniques on concept and creative work. Philippine marketing case studies are used.

MKTG 116.03
SPECIAL TOPICS IN ACCOUNTING
3 units
This course is an introduction to network marketing. Topics include the mathematics of network marketing, ways of making products available in the marketplace, data analysis and support, characteristics and qualities of a network marketer, and sales recruitment/training and motivation.

MKTG 118
BRAND MANAGEMENT
3 units
Prerequisite: MKTG 111, MKTG 111.03, MKTG 111.04, or MKTG 111.30
This course studies basic marketing that integrates learning from finance, accounting, management, and economics as applied to actual products in the marketplace. Students are given specific brand assignments and are to think and decide like real-life marketing professionals. Heavy emphasis is given to group dynamics.

MKTG 118.03
STRATEGIC MARKETING
3 units
This course studies the role of marketing in an organization as defined by its overall strategic plan. Focus is on long-term marketing strategies and techniques to meet changing market conditions and achieve company objectives. Emphasis is on market positions, market segmentation, and product life cycle.

MKTG 119
SALES MANAGEMENT
3 units
Prerequisite: MKTG 111, MKTG 111.03, MKTG 111.04, or MKTG 111.30
This course studies the analysis, planning, implementation, and control of sales activities. Topics include setting objectives, designing strategy, recruiting, selecting, training, supervising, and evaluating the sales force.

MKTG 119.03
SALES AND DISTRIBUTION MANAGEMENT
3 units
Prerequisite: MKTG 111, MKTG 111.03, MKTG 111.04, or MKTG 111.30
This course studies the tools in developing a winning marketing strategy, such as efficient sales management and effective distribution systems. Topics include alternative designs of distribution systems and how the choice of particular designs and channels of distribution affects the attainment of marketing objectives.

MKTG 119.04
CREATIVE SALESMANSHIP
3 units
This course discusses skills in personal selling. The course offers an opportunity to apply theory to practice by preparing actual sales presentations tailored to specific target markets. Topics include basic concepts and techniques in creativity and the importance of the application of creativity in business.

MKTG 119.05
ELECTRONIC COMMERCE
3 units
This course is an introduction to the internet, its ramifications, and implications in the way we do business with it. Topics include domain names and registration, the World Wide Web, tools, search engines, browsers, and cookies.

MKTG 120.03
HOTEL AND RESTAURANT MANAGEMENT
3 units
This course is an introduction to the food and beverage industry, specifically the restaurant industry. Topics include the techniques, activities and tasks involved in conceptualizing, opening, controlling, and managing a food and beverage operation.

MKTG 120.04
SERVICES MARKETING — SELLING THE INTANGIBLE
3 units
Prerequisite: MKTG 111, MKTG 111.03, MKTG 111.04, or MKTG 111.30
This course studies the basics of Service Marketing for better understanding of the unique dynamics that characterize this discipline, where the core product is a performance/act described as intangible. The end goal is a better appreciation of the differences between marketing goods and marketing services.

MKTG 122
ENTREPRENEURSHIP
3 units
This is a practical course on the stages of business planning. Students undertake fieldwork, which includes market research and market-testing. The final output is a detailed business plan, or a blueprint for a new small to medium-sized business venture.

MKTG 122.04
NON-TRADITIONAL MARKETING FOR ENTREPRENEURS
3 units
Prerequisite: MKTG 111, MKTG 111.03, MKTG 111.04, or MKTG 111.30
This course is an introduction to key concepts and practical methods of marketing under a restricted budget, a prevalent situation in most start-up businesses and SMEs. Focus is on non-traditional marketing and selling techniques, although cost-saving techniques and use of tri-media ads are also explored.

MKTG 125
INTERNATIONAL MARKETING
3 units
Prerequisite: MKTG 111, MKTG 111.03, MKTG 111.04, or MKTG 111.30
This course introduces the challenges that arise from a firm's internationalization process; the skills needed to understand the cultural, economic, and political environments within which global firms operate; and the basic concepts and tools for creating and managing marketing strategies on a global scale.

MKTG 125.03
INTERNATIONAL BUSINESS OPPORTUNITIES
3 units
Prerequisite: MKTG 111, MKTG 111.03, MKTG 111.04, or MKTG 111.30
This course studies foreign markets, domestic capabilities, competition, shipping alternatives, raw material supply situation, incentive plans, credit availability, and imports to support export development, and diversification.

MKTG 125.04
EXPORT MARKETING
3 units
Prerequisite: MKTG 111, MKTG 111.03, MKTG 111.04, or MKTG 111.30
This course studies the principles of globalization and its impact on the Philippine economy. Topics include the principles and rationale of exporting Philippine-made products and services as a source of foreign exchange earnings, generating employment, transferring technology, and generating foreign investments.

MKTG 125.05
EUROPEAN MARKETING AND BUSINESS STRATEGY
3 units
Prerequisite: MKTG 111, MKTG 111.03, MKTG 111.04, or MKTG 111.30
This course studies the strategic decisions and management of a firm, examining issues central to its long- and short-term position, addressing questions on the creation or reinforcement of competitive advantage, beginning at the level of the business unit, and then moving to European business operations.

MKTG 125.06
UNDERSTANDING INTERNATIONAL TRADE & COMPETITION
3 units
Prerequisite: MKTG 111, MKTG 111.03, MKTG 111.04, or MKTG 111.30
This course introduces international trade and competition as vital areas of concern for managers. Topics include theories, policy areas, domestic and international rules and regulations, practices of international trade and competition, and approaches to the formulation of firm or management strategies for international business transactions.

MKTG 126
DIGITAL MARKETING
3 units
Prerequisite: MKTG 111, MKTG 111.03, MKTG 111.04, or MKTG 111.30
This online course facilitates the understanding of the fundamentals of digital marketing and its benefits in brand awareness and brand building. It introduces different digital marketing channels, and applies each to various campaigns. It encourages the discovery of emerging trends in digital marketing.

MKTG 126.03
MARKETING OVER THE INTERNET
3 units
This course studies the internet and the principles of internet marketing. Topics include online promotion, the use of conventional promotion to enhance hits on a website, methods of internet marketing, selling to distributors and wholesalers, drop-shipping, consignment, and selecting and accepting online payments.

MKTG 127
RETAIL MARKETING
3 units
This course tackles how to make retail businesses improve sales and profitability in a local supermarket setting. Learning is enhanced by providing a venue for application of classroom teachings i.e. real stores as business cases.

MKTG 127.03
FASHION MERCHANDISING MANAGEMENT
3 units
Prerequisite: MKTG 111, MKTG 111.03, MKTG 111.04, or MKTG 111.30
The course covers merchandising concepts, methods and calculations vital to successful business practices in the fashion industry. It also studies the principles, procedures, and techniques practiced by buyers and merchandisers of fashion goods in determining what assortments to buy and which resources to select depending on the market segment.

MKTG 128.03
CONSUMER BEHAVIOR AND MARKETING PSYCHOLOGY
3 units
This course is designed to provide students with an introduction to consumer behavior as viewed from a psychological lens and underscores the need to understand how and why consumers behave as they do. It covers the fundamentals of consumer behavior and the consumer decision process, as well as the basic elements of psychology such as human needs, perceptions, beliefs, attitudes and intentions, motivation, and learning as they influence consumer behavior. The course emphasizes that human psychology can inform the development of marketing activities as it provides insights on how consumers think, feel, and select among different alternatives.

MKTG 140.01
SOMBA: BUSINESS VENTURE 1, LECTURE
3 units
Co-requisite: MKTG 140.02
This course is first of a three-consecutive-term program that coaches students in developing their product or service idea into a working model. Students are involved in the essentials of product development and present a prototype of their business proposal at the end of the term.

MKTG 140.02
SOMBA: BUSINESS VENTURE 2, LABORATORY
3 units
Co-requisite: MKTG 140.01
This course is the first of a three-consecutive-term program that coaches students in developing their product or service idea into a working model. Students are involved in the essentials of product development and present a prototype of their business proposal at the end of the term.

MKTG 141.01
SOMBA: BUSINESS DEVELOPMENT 1, LECTURE
3 units
Co-requisite: MKTG 141.02
Launching New Business Ventures teaches the student how to proceed from business ideas to setting up a startup firm employing an entrepreneurial mindset backed by appropriate management tools, integrating passion and creativity into a rigorous methodology. It focuses on the design thinking, validated learning and strategy development processes for a startup business. This includes product development, customer validation and finding the product-market fit, recognizing and managing risks, developing robust but flexible plans and strategies that can fit into sustainable, scalable and repeatable business models, preparing the ethical and legal foundation for the firm, and identifying the relevant metrics that will enable the startup to prove objectively that it is learning how to grow a sustainable business.

MKTG 141.02
SOMBA: BUSINESS DEVELOPMENT 2, LABORATORY
3 units
Co-requisite: MKTG 141.01
This is the second of three laboratory courses in developing a new enterprise that guides students from their approved business concept and prototype to the actual registration of the enterprise with the relevant government agencies and the launching of their product or service. Students are mentored primarily in progressing their proof-of-concept to a commercializable product/service. They are also coached in validating a repeatable and scalable business model for their enterprise. Office space and facilities are provided to serve as their startup business address for marketing and selling their products and/or services.

MKTG 142.01
SOMBA: START UP OPERATIONS 1, LECTURE
3 units
Co-requisite: MKTG 142.02
This is the THIRD of THREE laboratory courses of MKTG 140 developing a new enterprise that guides the students in the management of their growing enterprise.

MKTG 142.02
SOMBA: START UP OPERATIONS 2, LABORATORY
3 units
Co-requisite: MKTG 142.02
This is the third of a three-consecutive term-program. Entrepreneurial teams focus on the commercial production, marketing, sales, and finance aspects of their product. As companies focus on their endeavor as "going concerns", students are coached on financial statement preparation.

MKTG 143.02
BUSINESS VENTURE 2, LABORATORY - MAC
3 units
This first of three laboratory courses in developing a new enterprise guides the students to progress their accepted business proposal to the formulation of a feasible business concept, the justification for its incubation, and the development of a proof of concept/prototype through direct hands-on learning, guided by formal mentoring and coaching during class hours. The students are expected to meet with their group outside regular class/consultation hours to work on and develop their venture enterprise.

MKTG 179
ADVANCED MARKETING
3 units
Prerequisite: MKTG 111 or MKTG 111.30
This course studies the varying nature of markets both in the Philippines and abroad and the marketing strategies adopted when approaching clearly distinct markets. Topics include the consumer, industrial, agricultural, services, and export markets.

MKTG 179.30
ADVANCED MARKETING (RENT)
3 units
Prerequisite: MKTG 111 or MKTG 111.30
This course studies the varying nature of markets both in the Philippines and abroad and the marketing strategies adopted when approaching the hospitality segment. The focus is on strategic marketing within an international context.

MKTG 181
THEORIES AND APPLICATIONS OF MARKETING IN MARKET-DRIVEN ORGANIZATIONS
3 units
This is a seminar course on topics in marketing that may be emerging, or are of current importance and relevance.
MKTG 182
SPECIAL TOPICS IN COMMUNICATION TECHNOLOGY
3 units
This course discusses special topics in communication technology that are of current importance, relevance, and of general interest.

MKTG 183
BLUE OCEAN STRATEGY (MARKETING INNOVATION)
3 units
Prerequisite: MKTG 111, MKTG 111.03, MKTG 111.04, or MKTG 111.30
This course discusses the latest thinking in marketing and strategy. The Blue Ocean Strategy introduces the concept of value innovation wherein both differentiation and low-cost strategies are formulated simultaneously. Focus is on the formulation of Blue Ocean via the strategy canvas and the 4-action framework.

MKTG 190
SEMINAR IN MARKETING
3 units
This is a seminar course on topics in marketing that may be emerging, or are of current importance and relevance.

MKTG 191
SEMINAR IN ENTREPRENEURSHIP
3 units
This is a seminar course on topics in entrepreneurship that may be emerging, or are of current importance and relevance.

MKTG 192
MARKETING RESEARCH
3 units
Prerequisite: MKTG 111, MKTG 111.03, MKTG 111.04, or MKTG 111.30
This course is a scientific approach to decision making in marketing decisions. Topics include cost and value of information, product testing, consumer files, research design, sampling techniques, data-gathering techniques, creative data interpretation, simulation, and implementation of actual research findings.

MKTG 192.03
MARKETING RESEARCH (MGMT)
3 units
This course provides a basic introduction to Marketing followed by a comprehensive overview of Marketing Research. Topics include key concepts and processes of Marketing Research as well as the various techniques (such as data gathering and sampling techniques) and their applications. The course also covers research design and the use of both qualitative and quantitative methods for gathering, analyzing, and interpreting research data. Students gain an appreciation of the importance of marketing research as a valuable aid to decision making.

MKTG 198
INTEGRATIVE PROJECT
3 units
Prerequisites: COMM 27, MKTG 111, and MSYS 25
Under close faculty supervision, students design and implement a term-long and hands-on major project that integrates what they have learned from the courses taken from the various disciplines in the Management of Communications Technology program.