Major Courses

LLAW 111
BUSINESS LAW AND TAXATION
3 units

In this course, students are introduced to basic business law concepts of Obligations and Contracts as well as common business transactions entered into such as sales, lease, loan and mortgage, donation, and the like. The students are shown that these business transactions have tax and ethical consequences. Thereafter they are to appreciate and compute relevant taxes depending on the transaction.

LLAW 113
OBLIGATIONS AND CONTRACTS
3 units

This course is an in-depth study of the nature, kinds, and effects of obligations and their extinguishments; contracts, their requisite, form, and interpretation; and defective contracts, quasi-contracts, natural obligations, and estoppel.

LLAW 113.03
LAW ON BUSINESS TRANSACTION
3 units
Prerequisite: LLAW 111 or LLAW 113

This course is an introduction to basic concepts in the laws pertinent to the practical nuances of checks, mortgages, loans, pledges, agency contracts, lease agreements, and sales in order for future managers to be guided accordingly in their day-to-day business activities.

LLAW 113.04
RETAIL TRADE LAWS AND CONSUMER ACT
3 units
Prerequisite: LLAW 111 or LLAW 113

This course is the study of the Republic Act No. 8767, otherwise known as the Retails Trade Liberalization Act, and its amendments, if any, and of the various consumer protection laws and regulations. This course deals with the study on the specific details of the laws on attracting potential investors in the retail industry in the Philippines and protecting consumer welfare. Emphasis is on how these laws impact local retailers particularly as regards consumer rights.

LLAW 114
LAW ON BUSINESS ORGANIZATIONS
3 units
Prerequisite: LLAW 111 or LLAW 113

This course is an introduction to the basic laws in organizing a business; the SEC rules on businesses and securities; and the concepts of intellectual property, the protection it guarantees, and the actions involved therein.

LLAW 114.03
BUSINESS PROTECTION LAW
3 units
Prerequisite: LLAW 111 or LLAW 113

An introduction to the basic provisions of property rights, their classification, acquisition, and ownership. The course includes the study of the intellectual property law, the protection it guarantees, and the actions and remedies involved therein such as those arising from unfair competition, false designation of origin, or false description.

LLAW 115
LAW ON TAXATION
3 units
Prerequisite: LLAW 111 or LLAW 113

This course introduces the basic principles of taxation, specifically the common provisions on income tax, value added tax, excise tax, estate tax, documentary tax, capital gains tax, and donor's tax; rudimentary strategies in tax sheltering and minimization of tax assessments; and rudimentary tax calculations.

LLAW 115.04
LAW ON BUSINESS AND TRANSFER TAXATION
3 units
Prerequisites: LLAW 115

The course aims to provide students with an overview of laws and revenue regulations related to the percentage taxes that businesses regularly pay, including the various kinds of transfer taxes. This course thus helps students recall and expand their knowledge on Income Taxation. Court case studies and tax computations are used to deepen their understanding of the nature of these transactions.

LLAW 116
LABOR LAW AND SOCIAL LEGISLATION
3 units
Prerequisite: LLAW 111 or LLAW 113

This course is an introduction to the basic principles in labor laws and the dynamics involved in labor legislation to effect societal change, as well as techniques in negotiating and bargaining with employees and labor unions.

LLAW 126
HOSPITALITY BUSINESS LAW
3 units

This course is an introduction to and overview of the different civil, commercial, and labor laws that have ethical and legal significance to the business of hospitality and/or restaurant management. It includes a discussion of the different business vehicles available to the owner, manager, and entrepreneur. The course study is complemented by simulation exercises of potential legal scenarios to develop the student's ethical and legal appreciation and understanding of the essential business and commercial laws connected and applicable to hospitality and restaurant management.

LLAW 192
LEGAL RESEARCH
3 units

This course is an introduction to the fundamentals of legal research and includes a discussion of the different sources of law and jurisprudence. The study of legal research enables a better understanding of legal issues in various business situations.

LLAW 199
LEGAL MANAGEMENT THESIS
3 units
Prerequisites: FINN 113, MKTG 111, OPMAN 120

This course is a thesis course that allows students to integrate the knowledge gained from all the subjects taken in the various disciplines under the Legal Management Program. Students work under close faculty supervision to design and implement a major project, with special emphasis on hands-on projects.

MKTG 111
MARKETING MANAGEMENT
3 units

This is a management course that puts emphasis on a marketing-oriented view of business. It highlights the importance of using marketing research to understand consumer needs and illustrates how product development, pricing, distribution, and promotional activities work together as influences on consumer behavior.

MKTG 111.03
ENTREPRENEURIAL MARKETING (MGMT)
3 units

Through this course, the management student learns to identify consumer needs, to satisfy these needs in the form of entrepreneurial products or services, to quantify the risks of offering these new products or services to the market, and to evaluate the resulting projects in terms of societal priorities and well-being of the larger community.

MKTG 111.04
ENTREPRENEURIAL MARKETING (MAC)
3 units

Through this course, the Management of Applied Chemistry student learns to identify consumer needs, to satisfy these needs in the form of entrepreneurial chemistry-based products, to quantify the risks of offering these new products to the market, and to evaluate the resulting projects in terms of societal priorities and well-being of the larger community.

MKTG 111.30
INTERMEDIATE MARKETING
3 units

Through this course, the student of Restaurant Entrepreneurship learns to identify consumer needs, to satisfy these needs in the form of entrepreneurial products or services in the restaurant industry, to quantify the risks of offering these new products or services to the market, and to evaluate the resulting projects in terms of societal priorities and well-being of the larger community.

MKTG 113
MARKETING COMMUNICATIONS
3 units
Prerequisite: MKTG 111, MKTG 111.03, MKTG 111.04, or MKTG 111.30

This course introduces marketing communications as part of a company's integrated marketing communications (MarCom) program. Topics include the communications cycle, the nature and function of each tool in the MarCom process, and planning and implementing an integrated MarCom program in the Philippines.

MKTG 125
INTERNATIONAL MARKETING
3 units
Prerequisite: MKTG 111, MKTG 111.03, MKTG 111.04, or MKTG 111.30

This course introduces the challenges that arise from a firm's internationalization process; the skills needed to understand the cultural, economic, and political environments within which global firms operate; and the basic concepts and tools for creating and managing marketing strategies on a global scale.

MKTG 126
DIGITAL MARKETING
3 units
Prerequisite: MKTG 111, MKTG 111.03, MKTG 111.04, or MKTG 111.30

This online course facilitates the understanding of the fundamentals of digital marketing and its benefits in brand awareness and brand building. It introduces different digital marketing channels, and applies each to various campaigns. It encourages the discovery of emerging trends in digital marketing.

MKTG 143.02
BUSINESS VENTURE 2, LABORATORY - MAC
3 units

This first of three laboratory courses in developing a new enterprise guides the students to progress their accepted business proposal to the formulation of a feasible business concept, the justification for its incubation, and the development of a proof of concept/prototype through direct hands-on learning, guided by formal mentoring and coaching during class hours. The students are expected to meet with their group outside regular class/consultation hours to work on and develop their venture enterprise.

MKTG 179.30
ADVANCED MARKETING (RENT)
3 units
Prerequisite: MKTG 111 or MKTG 111.30

This course studies the varying nature of markets both in the Philippines and abroad and the marketing strategies adopted when approaching the hospitality segment. The focus is on strategic marketing within an international context.

MKTG 192.03
MARKETING RESEARCH (MGMT)
3 units

This course provides a basic introduction to Marketing followed by a comprehensive overview of Marketing Research. Topics include key concepts and processes of Marketing Research as well as the various techniques (such as data gathering and sampling techniques) and their applications. The course also covers research design and the use of both qualitative and quantitative methods for gathering, analyzing, and interpreting research data. Students gain an appreciation of the importance of marketing research as a valuable aid to decision making.

MKTG 198
INTEGRATIVE PROJECT
3 units
Prerequisites: COMM 27, MKTG 111, and MSYS 25

Under close faculty supervision, students design and implement a term-long and hands-on major project that integrates what they have learned from the courses taken from the various disciplines in the Management of Communications Technology program.