Ateneo wins first runner-up at 2023 PANAnaw Brand Communications Awards

The Ateneo Marketing Varsity (AMV) won first runner-up at the Philippine Association of National Advertisers (PANA) 23rd PANAnaw Awards held last 21 October at the Elements at Centris, Quezon City. AMV secured Ateneo’s first podium finish and finals appearance since 2019. 

The winning team was led by Katherine Go (4 BS MGT) and Lyra Tan (3 BS ITE), with members Erica Uy (4 BS ME), Gian Tan (4 BS ME), Chloe Elma (4 BS ME), Agatha Garduque (4 BS ITE), Joanna Reyes (4 BS ME), Kyle Go (3 BS MAC), Missy Albangco (3 BS MGT), Aldrin Gamayon (3 BS CTM), Joshua Mateo (3 BS CTM), Samantha See (3 BS ITE), Agatha Fernandez (2 AB MEC), Alyssa Peyra (2 AB MEC), and Ariel Huesca (2 BS HS). AMV was coached by Marketing Faculty Arkel Suaco-Mendoza and Van Valdez along with AMV alumnus Arvin Santos (BS ITE ‘23). The team was also supported by Marketing & Law Department Chair Oman Tanchingco and Marketing & Communications Director Matec Villanueva.

The PANAnaw Awards is recognized as the most prestigious intercollegiate brand communications competition since 2004. This year, 24 universities nationwide responded by creating an awareness campaign on “Bridging Gaps Between Education, Social Meanings and Career Opportunities: An Urgent Call for Education Innovation.” 

Among the 24 entries, the Top 5 were called to present before an esteemed panel of judges. The jury comprised Metrobank Foundation President Ancieto Sobrepeña, GCash Marketing Vice President Wilfrido De Ocampo, Edukasyon.ph CEO Grace David, Dentsu Philippines CEO JC Catibog, PANA President Adi Timog-Hernandez, LouderPH Partner RG Gabunada, and Senator Francis Escudero.

Ateneo presented a year-long strategy entitled “Pa, Ma, Napag-iiwanan na tayo (PAMANA)” that targets Millennial Filipino parents through digital and physical touchpoints. Utilizing the reach of flash shows, top personalities, household brands, and television, PAMANA educates parents on the education crisis and empowers them to advocate for education innovation through partnerships with NGOs and LGUs. The team was awarded with a trophy, medals, loot bags, and cash prize.

Following Ateneo’s success, AMV Coach Arkel Mendoza shares, “Super proud of the entire team! I saw the journey of everyone from developing the key message to coming up with award-winning executions. Really excited for what’s in store for AMV this year!”

AMV extends its gratitude to the following individuals for lending their talent in the production of its creative executions: Margaret Nethercott (4 BS ME), Franz Guico (3 BSM AMF), Kirt Fernandez (3 BS MGT), Terena Neri (3 BS LM), Yeshua Celebrado (2 BS CTM), Kaira Mack (2 BS CTM), Nina Palad (1 AB COM), Diane Que (1 AB COM), and Ranj Barba.