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  • Fostering Intellectual Property: AIPO hosts Trademark Awareness Session for the General Public

Fostering Intellectual Property: AIPO hosts Trademark Awareness Session for the General Public

01 Mar 2024 | Ateneo Intellectual Property Office (AIPO)

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Over 300 participants representing various institutions recently gathered for a Trademark Awareness Session, organized by the Ateneo Intellectual Property Office (AIPO). The webinar took place on 27 February 2024 via Zoom, offering attendees the opportunity to delve into the intricacies of trademark protection.

Image: Dr Bayudan giving an introduction to trademark and its related concepts
Dr Bayudan giving an introduction to trademark and its related concepts

The webinar featured Dr Kenny Bayudan, Senior IP Specialist from the IP Academy of the Intellectual Property Office of the Philippines (IPOPHL), as the distinguished speaker. With his extensive expertise in intellectual property matters, Dr Bayudan provided invaluable insights into the importance of trademarks and their role in safeguarding innovations. 

Throughout the session, participants gained a deeper understanding of trademarks and their related rights, learned about the registration process, and learned other important principles in trademark maintenance and renewal. The speaker’s presentation captivated the attendees, empowering them with the knowledge and tools necessary to protect their brands effectively. 

Image: Group photo of the attendees of the webinar
Group photo of the attendees of the webinar

The event also served as a platform for knowledge-sharing among participants from diverse backgrounds and institutions, citing example cases on various trademark issues. By delving into specific cases, participants gained a deeper appreciation for the complexities and challenges surrounding trademark protection.

Image: Dr Bayudan discussing the duration of trademark protection, maintenance and renewal
Dr Bayudan discussing the duration of trademark protection, maintenance and renewal
Image: The importance of trademark registration grants exclusivity, gains recognition and a good reputation, and generates goodwill to the owner
The importance of trademark registration grants exclusivity, gains recognition and a good reputation, and generates goodwill to the owner

By fostering a deeper appreciation for intellectual property rights, the Trademark Awareness Session underscored the vital role that AIPO plays in promoting innovation and protecting creativity within the academic and entrepreneurial communities.

With its resounding success, the Trademark Awareness Session organized by AIPO stands as a testament to the university's commitment to promoting intellectual property education and fostering a culture of innovation within and beyond the Ateneo community. 

AIPO would like to extend sincere thanks to the IP Academy for their remarkable dedication to advancing intellectual property education.


If you are interested in seeking trademark protection or have questions about intellectual property in general, please don't hesitate to reach out to us via email at aipo@ateneo.edu. To learn more about our office and our services, you may visit our website at https://aipo.ateneo.edu. You may also check out our Facebook and LinkedIn pages for the latest updates and announcements.

Please also follow IP Academy’s Facebook page: facebook.com/IPAcad.

General Interest Arts Business and Entrepreneurship Education Law Academics Administration Alumni & Advancement Arts & Culture Research, Creativity, and Innovation Administration Cluster Graduate School of Business Gokongwei Brothers School of Education and Learning Design School of Law John Gokongwei School of Management School of Science and Engineering Grade School Junior High School Senior High School
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