Generative AI for survey respondent simulation: BS Management Engineering students’ paper presented at the ICICT 2024

Zachary Matthew Alabastro and Claire Louisse Basallo, sophomore students in B.S. Management Engineering (BSME) at Ateneo de Manila University presented a paper at the 9th International Congress on Information and Communication Technology (ICICT) 2024, held virtually in London, United Kingdom, from 19 to 24 February.

The paper, titled  “Exploratory customer discovery through simulation using ChatGPT and prompt
engineering“ is part of a series exploring use cases of generative artificial intelligence in management and entrepreneurship. It delves into simulating customer responses using AI. Although associated with Ateneo’s Business Insights Laboratory And Development (BUILD) group within the John Gokongwei School of Management (JGSOM), the presentation underscored their academic pursuit as BSME students. It highlights the renewed focus of the program towards applied AI. The research, receiving guidance from faculty members Joseph Benjamin Ilagan and Jose Ramon Ilagan of the Department of Quantitative Methods and Information Technology (QMIT), demonstrates the interdisciplinary approach to leveraging AI for business insights.

ICICT 2024 addressed state-of-the-art and emerging topics in information and communications technology (ICT), with applications in e-Agriculture, e-Education, and more, providing a platform for exchanging ideas and expertise. Presented papers will be published in the Springer Lecture Notes in Networks and Systems (LNNS), ensuring broad dissemination within the scientific community. The proceedings are indexed in prestigious databases such as SCOPUS, INSPEC, WTI Frankfurt eG, zbMATH, SCImago, and are submitted for consideration in Web of Science.