Grab, MOVE IT partner with the Ateneo Bulatao Center to develop training programs for ride-hailing drivers

Grab Philippines and MOVE IT are partnering with the Ateneo Bulatao Center for Psychological Services to develop evidence-based, behavior-focused assessment and training programs tailored specifically for ride-hailing drivers.

Grab is one of the Philippines' leading mobility apps, offering ride-hailing, food delivery and other mobility-based services. Meanwhile, MOVE IT is Grab's strategic partner for motorcycle taxi services.

The Ateneo Bulatao Center for Psychological Services is the non-profit service and research arm of the Psychology Department of Ateneo de Manila University. In addition to delivering various psychological services, the Bulatao Center also works to promote psychological wellness across a variety of settings such as schools, government organizations, non – government organizations, and corporations.

The partnership between the two companies and the Bulatao Center seeks to develop a more holistic approach to the way ride-hailing platforms, such as Grab and MOVE IT, work with drivers by introducing tools and policies that recognize behavioral and cognitive factors that influence driver performance. In doing so, it marks a shift toward a more nuanced and data-driven standard for ride-hailing platforms – elevating current traditional assessment metrics and requirements like skills performance and police records.

The program will utilize qualitative and quantitative methods to gain insights into driver behavior, socio-demographic backgrounds, and passenger perceptions, ensuring that it is grounded in extensive research. This research includes interviews, focus groups, and data analysis aimed at identifying patterns that influence road behavior and safety mentality among drivers.

"It is encouraging to see leaders in the ride-hailing industry take proactive steps to ensure that services provided to Filipino commuters prioritize safety," stated Maria Lourdes Mesa, Director for Research at the Ateneo Bulatao Center. "By integrating a behavior-focused approach into the assessment processes, we are proactively addressing the potential for drivers to act contrary to safety standards due to any existing psychological predispositions."

"We are proud to be pioneering partners with Grab and MOVE IT in this historical milestone – adding a new layer to our safety and security measures for the fast-growing four- and two-wheel ride-hailing industries."

"Through our collaboration with the Ateneo Bulatao Center for Psychological Services, we are elevating the standards on driver assessment and training to reinforce desirable driver behavior and mindset that aligns with Grab’s core values," said EJ Dela Vega, Grab Philippines Director for Mobility. "We are confident that these enhancements will not only propel the long-term success of our driver-partners but also strengthen our shared commitment to safety."

"At MOVE IT, we are committed to always enhancing safety standards on our platform in close collaboration with Grab," added Wayne Jacintom MOVE IT General Manager. "As the number of two-wheel drivers on the road grows — whether as private riders or part of the motorcycle taxi community — we remain steadfast in fostering a culture of respect, responsible riding, and safety on all of our roads for every motorist."

"This initiative with the Ateneo Bulatao Center for Psychological Services is a manifestation of this commitment.”

The first phase of this program, which is focused on data gathering and research, is currently underway across various locations in Metro Manila, Cebu, and Davao. The pilot implementation of policy and process changes resulting from it is scheduled for the second quarter of 2025.